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Paul Huljich was born in Auckland, New Zealand. He attended St. Ignatius Convent, St. Peter’s College, and began a degree in Commerce at the University of Auckland.

His enterprise and ambition was evident from a very early age. With a sense that self-sufficiency was important, he did everything from caddying at the local golf club, collecting bottles, mowing lawns and laboring at construction sites
Paul Huljich was born in Auckland, New Zealand. He attended St. Ignatius Convent, St. Peter’s College, and began a degree in Commerce at the University of Auckland.

His enterprise and ambition was evident from a very early age. With a sense that self-sufficiency was important, he did everything from caddying at the local golf club, collecting bottles, mowing lawns and laboring at construction sites to earn his own money.

During his first year at university, his impatience for success led him to start his own business distributing fruit juices to restaurants and establishments throughout Auckland. In between lectures he would don a white coat and drive his delivery truck around Auckland, distributing products and taking orders. As the demands of his first formal business grew, in line with the nature of his ambition, he dropped out of University to give its growth his full focus. He soon developed distribution to include cookies and other food products. During this time he also began to buy run-down apartments and houses, renovating them to add value for resale. With a motto of turning lemons into lemonade, his first business became a great success.

Over time he developed and grew a variety of small and medium sized business interests in a number of different industries. During these early years of his career, he was always on the search for opportunities where he could see a way to add value, sometimes buying businesses in receivership and restructuring their strategies to turn them around. This experience would set the stage for his continued success.

He had two burning ambitions: one was to feed the body, and the other to feed the soul. Through his passion for good food and his belief that food should not only taste good, but also nourish the body, he became one of the early advocates of organic and natural foods. In 1985 Paul, along with his brothers, founded Best Corporation. Paul, serving as Chairman and Joint-CEO, sought to establish a reputation for excellence and superior quality. Best targeted the bacon, ham and pork products industry in New Zealand, an industry that exhibited over-capacity, falling sales, negative growth, poor profit margins, fierce competition, and a reputation for unhealthy products.

Best established a reputation in the pork products industry and used this as a platform for organic products. Best became a huge success and later developed a similar range of products in Australia, investing an enormous amount of resources into research and development for organic foods. Best was instrumental in encouraging farmers to turn their land into organic-farming land in both New Zealand and Australia. The company specialized in a wide range of foods for export, and found great success in developing organic foods for what they considered to be the most demanding market in the world, Japan.

After a successful period of growth, Best Corporation listed on the stock exchange in December, 1991, with an initial market capitalization of $36 million. Two and a half years later, when the Corporation was acquired by a multinational food company, Best de-listed with a market capitalization of $137 million.

Paul Huljich is a person who is able to think outside the square, often replying to the statement “It cannot be done” with the question, “Why not?” His search for excellence was well-incorporated in Best Corporation’s motto, “Good, Better, Best; Never shall we rest; Until our good is better; And our better, best.” He has always believed that the consumer is king and when he witnesses the growing awareness of high-quality natural foods throughout the world, he is proud of his involvement in the initial stages of the organic food industry worldwide.

In 1998, Paul was diagnosed by several psychiatrists as suffering from Bipolar Disorder, also known as manic depression, and experienced a full mental breakdown that year, losing his rights as a New Zealand citizen and b